Privacy Policy

1. Who We Are

Peterborough Skips (“we”, “us”, “our”) is an independent lead generation service operated by Peterborough Skips. We connect members of the public in Peterboroughand Berkshire with local, GDC-registered dental practices offering skip hire treatments including Invisalign and clear braces.

We are the data controller for the personal information you submit through this website. For questions about how we handle your data, contact us at hello@readingteethstraightening.co.uk.

2. What Data We Collect

When you submit the consultation request form on our website, we collect the following personal data:

• Name — to personalise your enquiry and for the practice to address you correctly
• Email address — to send you confirmation and follow-up communications
• Phone number — so the matched dental practice can contact you to arrange your consultation

We also automatically collect certain technical data when you visit our website, including:

• IP address
• Browser type and version
• Pages visited and time spent on the site
• Referring website
• Device type (desktop, mobile, tablet)

This technical data is collected via Google Analytics and is used in aggregate form to understand how visitors use our site. It is not used to identify you personally.

3. How We Use Your Data

We use the personal data you provide for the following purposes:

• To match you with a suitable, GDC-registered dental practice in Peterboroughor Berkshire
• To pass your enquiry details to that matched practice so they can contact you to arrange your free consultation
• To send you a confirmation of your enquiry by email
• To follow up if we have not heard back from you within a reasonable period
• To improve our website and services based on aggregated usage data

4. Legal Basis for Processing

We process your personal data on the following legal bases under UK GDPR:

• Contractual necessity — processing is necessary to take steps at your request prior to providing the service you have asked for (connecting you with a dental practice)
• Legitimate interests — we have a legitimate interest in operating our lead generation service and improving it, provided this does not override your rights
• Consent — where you have explicitly agreed to receive follow-up communications from us

5. Who We Share Your Data With

We share your personal data only with the dental practice we match you with. This sharing is necessary to fulfil the service you have requested. We only work with GDC-registered dental practices who have agreed to our data sharing terms and are bound by their own professional and legal data protection obligations.

We do not sell, rent, or trade your personal data to any third party for marketing purposes.

We may also share data with:

• WPForms — our form processing provider, who stores submitted form data on our behalf
• Google Analytics — for aggregated, anonymised website usage analysis
• Hostinger — our website hosting provider, who stores website data on servers within the EEA

We may disclose your information if required to do so by law or in response to a valid legal request.

6. How Long We Keep Your Data

We retain your personal data for the following periods:

• Form submission data (name, email, phone) — retained for 12 months from the date of submission, then securely deleted
• Website analytics data — retained in aggregated form for up to 26 months in line with Google Analytics default settings

If you request deletion of your data before these periods expire, we will action this within 30 days.

7. Your Rights Under UK GDPR

You have the following rights regarding your personal data:

• Right of access — you can request a copy of the personal data we hold about you
• Right to rectification — you can ask us to correct inaccurate data
• Right to erasure — you can ask us to delete your data in certain circumstances
• Right to restrict processing — you can ask us to limit how we use your data
• Right to data portability — you can request your data in a machine-readable format
• Right to object — you can object to processing based on legitimate interests

To exercise any of these rights, contact us at hello@readingteethstraightening.co.uk. We will respond within 30 days. You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at ico.org.uk or by calling 0303 123 1113.

8. Cookies

Our website uses cookies to improve your experience and analyse site traffic. Cookies used on this site include:

• Google Analytics cookies (_ga, _gid, _gat) — used to collect anonymised data about how visitors use the site. These do not identify you personally.
• WordPress functional cookies — used to ensure the website functions correctly

You can control and disable cookies through your browser settings. Disabling analytics cookies will not affect your ability to use the site or submit a consultation request.

9. Data Security

We take reasonable technical and organisational measures to protect your personal data from unauthorised access, loss or disclosure. Our website is served over HTTPS (SSL encryption). Form data is stored securely within our WordPress installation hosted on Hostinger’s servers.

No method of transmission over the internet is 100% secure. If you have concerns about the security of your data, please contact us.

10. Children’s Privacy

Our service is intended for adults aged 18 and over. We do not knowingly collect personal data from anyone under the age of 18. If you believe a minor has submitted data through our site, please contact us and we will delete it promptly.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The date at the top of this page will always show when it was last updated. Continued use of our website after changes are posted constitutes your acceptance of the updated policy.

12. Contact Us